Tags And Keywords Differentiated

Every real estate agent knows how important SEO is.  Optimizing a real estate website or blog means you want your website or blog to rank higher on search engines especially on Google, Yahoo, and MSN so that people can find you.  Having a real estate website for your Real Estate in Philadelphia PA is not enough to make you visible among millions of visitors out there or stand ahead of thousand other Philadelphia real estate websites.  You need to do more to be able to maintain a strong online presence which is at the first page of every search engines whenever a particular keyword or tag related to your products and services is searched.

This is where SEO or search engine optimization plays a very important role in bringing you to the top.  And one of the most crucial factor that determines the volume of traffic to your website is keyword optimization.  Keyword optimization is basically a technique to better a website’s seo.  It deals with finding relevant keywords for a specific business and their niche and incorporating them into the website’s content or articles for submission to different directories.

For example, home buyers might type in Raleigh NC Homes - this phrase is what we call the keyword phrase or the keyword.  But how do you know that this particular keyword will bring in real estate leads you your website?  The answer is keyword analysis or keyword research in order to determine which keywords are most used by the people you want to find your real estate blog.

Generally, people when searching online will select a particular keyword when searching for a particular real estate information, product or service.  So what keyword optimization does to your website is to add keywords or keyword phrases to your website content or article so that many users will find your real estate site.

While keywords help websites visible to people, tags are also like keywords but basically function is a different way.  Tags are simply short descriptions for a subject.  You can say tags are more like labels or categories because they are used to organize a lot of information.  The Internet is filled with millions of information and tags organizes all these information so you can find what type of property or real estate service, for instance you’re looking for

Let’s take for example the real estate website that markets Stockton CA Homes and bookmarked it with a social bookmarking site.  You can associate a tag to the link, let’s say ‘Condos’ and once tagged, other users of the site can find the link when they search for the keyword condos in Stockton CA.  Basically, this is how important keywords and tags are when writing a content for your website or an article for submission since it serves as an important tool in searching and organizing relevant information.

Real Estate Site With Custom MLS Feed Enjoys Sharp Increase In Traffic And Leads

Real estate agents are finding it ever more challenging to get traffic their Web sites because in every city throughout the U.S., there are hundreds –perhaps thousands — of agents all competing to get their sites listed on the first page of Google and of the other search engines. Real estate site owners who understand search engine optimization are learning the advantage of having “integrated IDX”:  listings from their MLS boards programmed directly into their site with data such as addresses or MLS numbers of homes for sale that the search engines can read.

To help overcome competition in the search engines, Gulf Shores Alabama real estate broker Mike Steward recently contracted with graphic designer Suzanne Stephens to create a custom-designed Web site with custom-programmed MLS feed for his real estate company.

Within a week of his redesigned site’s launch, Mike Steward began telling his real estate agent friends, “You have to contact Suzanne about building a site. We are getting leads already! I think we have found a killer combination: Suzanne designing your site and a live IDX feed.”

What’s the advantage of a custom-programmed MLS listings feed? The benefit comes from comes from what search engine optimization experts refer to as “longtail” keywords.  Internet searchers can only find most real estate sites by searching commonly used keyphrases (strings of keywords) such as “city state real estate” or “city state homes for sale”. Since most real estate sites are search engine optimized for these same or similar keyphrases, competition for the first page of Google’s search results has become fierce.

With its county MLS board feed programmed directly into the site’s pages, Steward Real Estate’s new site has suddenly begun getting a whole new type of searchers, people who search for homes by MLS numbers or by street addresses of homes that they have seen for sale. As a result, traffic to the site increased fivefold in just its first two weeks and dozens of site visitors have already registered and given accurate contact information.

Additional advantages of integrated IDX include great surfing speed, with listings displaying much faster than if they were displayed in i-framed search pages, and the ability to quickly create all kinds of interesting custom search results pages, such as pages of listings for golf course properties, for foreclosures listings or for homes offered within a certain price range.

“I have been designing real estate Web sites for over ten years and in my opinion, the ability to have true, fully integrated MLS listings in a reasonably priced Web site is one of the most exciting developments in my field during the twelve years that I have been designing sites for real estate agents and brokers. Working with Mike Steward to develop his company’s Web site has been one of the most interesting projects of my career as a graphic designer,” writes Suzanne Stephens, owner of Suzanne Stephens Design.

To view the new Steward Web site, go to Gulf Shores AL Homes for Sale. To find out more about Suzanne Stephens Design, visit Real Estate Web Site Design by Suzanne Stephens or contact Suzanne at 360-666-0881 weekdays 9-5 Pacific Time.

Google has Given Birth to Lazy Home Searchers

You will have to adjust how you Market to the Lazy home buyer and renter searchers out there or other Agents will get the quality Leads.

Read this summary paragraph twice (if you are not sure what is being said here). Getting a buyer lead has much lower probability when the Google Search results produces a link that when clicked it lands on a page where a home buyer must now filter by price or by bedrooms or other criteria. Why? Well, over the past several years the search creator Google, has given birth to lazy searchers, that’s why. They don’t need the extra work of these types of search results when they can just click BACK on their browser and click the next link in the search results. The quality and chance for getting the lead is a direct result of how closely the match is when the searcher clicks in the search results.

Using superior real estate marketing lead services right now will result in a few high quality potential buyers per month. Show the Home Buyer on Google My House. Everyone is working to capture the few buyers that are out there. Some Agents are paying a lot more for lead services right now to generate quantities of leads; many are not getting much more than a waste of their time and money.

Having patience right now and the ability to hold on during this market is not just the advice we offer to Sellers, but is also good advice to Agents. When you convert just one high quality lead per month and it’s worth thousands.

Now you may be asking, “Where can I find quality marketing that produces quality leads like that?”

The answer MUST begin with Google. Give yourself every chance to be found in a Google or other Search Engine search where so many buyers or renters begin their search and find those properties and Agents they see in their search results.

Go ahead and start with a Search on Google. Search what? Well if you want to catch a buyer online you must act, think and search like a buyer searches and see what they see and where they are seeing it, on Google.

What do buyers enter in their property search? Humm, how about 4 bd 2 ba Light and Bright Open Floor Plan Home near great schools.

Nope, not a chance. This is what WE as Agents have used for years to market to each other on MLS or at Sales Meetings handing out our hot list of flyers with what we are selling. Oops! We forgot. We are not marketing to Agents anymore, are we? Those that are getting the leads know market directly to buyers (or renters). So, let’s start thinking like a home, condo buyer renter searching for a property for sale or for rent.

Ask yourself; do my listings have the keywords (aka. buyer search words) in them that match with what a buyer would enter as they are searching on Google for my Listings?

Let’s see two examples I have found that REALLY make the point.

BEFORE you click the link below, I will tell you that I have researched and I share what I preach in emails, articles like this, on the PropertyNut.NET BLOG and in Free weekly Webinars. In a NutShell, in order to be found by a buyer searching Google, every Ad Title of a listing (or description if no title is allowed) must have;

Type of property, How offered, number of bedrooms, City, State, and specifically what the property is near that a buyer would know or recognize and use to search with.

Ok, click http://propertynut.com/belowmarket this link and the page will open in a new window so you can keep reading while I make some points for you about these Listings being marketed.

Now let’s look at these Listing Titles from the Link above you hopefully clicked.

Most of the Listing Ads don’t have Home for Sale City State or specifically what the property is near. People won’t search Google with words like  “Gorgeous Home in a Fantastic Location”  (this is the Ad Listing at $275,000 Phoenix). Ok, you laugh. But 85% of Real Estate Agent Ad Listings look like this. How can buyers find you if you don’t match their search words (aka. keywords) in your listing?

A good title using the same home Ad Listing above, a buyer will search for ……  Phoenix AZ Home for Sale 4 Bedrooms blocks from Cave Buttes Recreation Area 15 minutes to Mayo Clinic Hospital 2 miles from Desert Ridge Marketplace easy 10 minute commute to American Express

Our research shows that a Keyword RICH title that people do type into Google every day, every month by the thousands produces quality calls and emails that many of you are missing out on.

How do you find and select these keywords? You can research and then enter keyword rich titles into a quality lead and marketing service like PropertyNut or you can pay most of them to do it for you. Either way you MUST have marketing like this in place for your Listings that Match up with the buyer or renter search.

Now let’s see a few Listing Ads that do have Titles that are Keyword rich and are being FOUND in Google search results.

This Agent has great keyword rich titles! More importantly, can you find these listings in the Google results of a buyers search?

Now let’s see. Open another Brower and go to Google.Com - we need some provable results. Results may vary based on your Internet browsing habits and your location.

Search Google on 5 bedroom home for sale in Chandler Arizona  or AZ      produces Page 1 Google search results

Search Google on 3 bedroom home for sale in Mesa AZ or Arizona     produces Page 1 Google search results

Search Google on Gilbert Arizona 5 bedroom home for sale by banner hospital     produces Page 1 Google search results

Only a FEW free websites provide you with this type of SEO or Search Engine Optimization. Quality Marketing services or websites will place the Links in Google and all over the internet that when clicked returns the searcher to your listing or a page filled with only your listings. Often a small fee is part of leveraging these services and their generosity for this quality of links which only lead back to you. One other major benefit to this type of marketing service is it makes no difference how many listings the service has in a given city, state or zip code. The great services are marketing your listing and you and NOT a web page with thousands of Listings for buyers to begin searching through.

End of Story. End of Lesson. Use this information and start marketing with a service that offers these concepts, capabilities and resources at a reasonable cost. When buyers FIND you and your listings, you will get quality leads and more commission checks. Oh, by the way, sellers will be thrilled to find their listings on Page 1 of Google as well.